It’s a short road to success ⭐
Use your music in Shorts
The best way to promote your music using Shorts is simply to create a video! You can record anything you like to engage viewers: dance around, cartwheel into a hedge, skate off a large ramp, fall over in a comical fashion – whatever feels appropriate and entertaining to you! If you like, you could treat it like a mini music-video that you can use to promote your track by showing your viewers a snippet! This is a good way of keeping up intrigue!
Start a trend
The next would be to encourage your fans and viewers to create Shorts themselves…using your music! Getting people sharing your music and setting it to videos they’ve created themselves is a fantastic way of developing unique and varied content while promoting your music, without you having to lift a finger!. You could set your own trend using your music and then people can recreate this! For example, you could come up with a unique dance for your song or do a silly challenge that people can recreate in their own video.
Offer some valuable insights
You don’t have to focus solely on your music – you could engage in content beyond it! Any content that engages with an audience is building your brand and increasing engagement. You could explore your creative process in a Short, or you could give some handy hints and tips for recording which would then would appeal to like-minded music creators! You could even provide some advice on the trials you’ve faced as a musician and how you’ve overcome them. Each of these ideas would build interest and consequently help to promote your music.
Pull back the curtains
You can make the most of anything you’re doing by recording it and sharing it. Going into a practice session? Why not record a snippet and share it with fans to show what you’re working on. Getting merch ready for a tour date? Share what you’ve got on offer in a Short and show fans what they can get whilst promoting your upcoming gigs at the same time.
Anything you’re doing will be interesting if you have dedicated fans who love your music. People love being able to relate to the people they look up to, and seeing behind the curtain at what happens beyond the music can be a great way to connect with audiences in a personal way that offers them some deeper value.
How about a release strategy using YouTube Shorts?
YouTube have kindly provided some super handy pre-release and post-release strategies for using YouTube Shorts to promote your next launch. See the below example schedule and strategy for combining a new release with Shorts content for maximum engagement. These tips come straight from YouTube themselves, so take notes!
Pre-release strategy
Use Shorts as a creative platform for your music and brand, not just a place to broadcast messages
- Utilise the 1 minute mobile (between 9:16 ratio and 1:1 ratio) format to creatively grab attention with storytelling content
Announce your upcoming release
- Share a live performance of the unreleased song
- Posting how-to Shorts content may help fans learn more about your music or show how you put a track together
- Use relevant hashtags specific to you and your music
Connect to audiences with behind-the-scenes content
- Try pulling back the curtain and showcasing content from recording sessions, backstage or on the road
Post-release
Encourage fans to make their own Shorts using your music
- Take a look at the sound page to view all the Shorts using your release
- View the most popular Shorts using your music
- Thank fans who created Shorts in their comments
Use Shorts Analytics to measure the performance of your Shorts content and make informed decisions for the future strategies
- Click on the Analytics button to display performance stats for the Shorts that you have created such as views, likes, and average view duration
Continue posting Shorts with your music and engaging with fans on your Shorts
If you have any further queries, feel free to get in touch with us!
See also:
How do I use tracks from Creator Music in my YouTube content?
Why are adverts not appearing on my YouTube video?
What is YouTube’s Creator Music feature?