It’s not private, you might just be a general in that Spotify rank 💪

As a general rule, the more followers and streams you have, the higher you appear in searches and the more likely it’ll be for your name to be displayed.

Spotify search results are based on a mix of a few things:

• Personal listening history
• Current popularity
• All-time popularity

You can also find out more by heading to Spotify for Artist’s help site by clicking here.

If you have any further queries, feel free to get in touch with us!

See also:
What is Spotify’s audience engagement tab?
How can I claim my artist page on Spotify?
How do I gain access to Spotify for Artists as an artist/manager?