Let’s bop to the top! ✨
Knowing how Instagram’s algorithm works can be key in successfully promoting your music. The more your posts on Instagram are discovered, the more audiences your music can reach!
How the algorithm works
AI systems are used to determine what posts users see on their Feed and the order that these posts will be shown. This is predominantly determined by the following factors…
- How likely you are to spend more than 10 seconds on the first post.
- How likely you are to click on the profile of the uploader.
- How likely you are to comment on a post.
- How likely you are to reshare the post.
- How likely you are to scroll past the post.
Top factors in the algorithm
The algorithm is heavily based on the relationship between the creator and the viewer.
If they follow each other, message each other often, or typically interact with similar content to both of the accounts, then users are more likely to see one another’s posts.
How to beat the algorithm
Feed
- Interact in the comments. Try to reply to comments on your post and keep a conversation going.
- Be concise. Keep your content eye catching and clear.
Reels
- Keep reels under 90 seconds. This ensures the viewer sticks around.
Stories
- Post stories often. This ensures your account is seen more regularly by Instagram users.
- Do not post too many stories in one go. This can overwhelm a follower and make them more likely to click off of your stories.
- Encourage interaction. Post a story when you have a new post or reel, use buttons and ask questions.
Watch our handy guide below on how to link reels to your Instagram profile!
Here is an article which will help you with promoting your release on Instagram!
If you have any further queries regarding your music and RouteNote, feel free to get in touch with us!
See also:
How many followers do you need to get verified on Instagram?
How do I add a countdown to my story on Instagram?
How do I add my music to my Instagram story?