How do I promote my release on Instagram?

Didn’t you know about the free promo?! 😍

Distributed your release to Instagram through RouteNote? Now you’ll want to promote it!

We’ve got a few ideas up our sleeves…

  1. Use the music sticker in your story to tag tracks

    How do I add a sticker?
    – Log into Instagram on your mobile device
    – Click on the Plus icon in the top right corner
    – Swipe across to Story
    – Take or choose your picture & make edits
    – Click on the sticker icon, the second icon in, in the top right hand corner
    – Search for Music and select
    – Search for your track and click
    – Edit how you wish for it to appear, and click Done!

    For further information on how to add your music to your Instagram story, click here.

  2. Use countdowns for new releases

    How do I add a countdown?
    – Log into Instagram on your mobile device
    – Click on the Plus icon in the top right corner
    – Swipe across to Story
    – Take or choose a picture that relates to your new release – maybe a picture from recording or of an instrument!
    – Click on the sticker icon, the second icon in, in the top right hand corner
    – Search for Countdown and select
    – Insert your Countdown name; this could be ‘New Release!’ or references to the title of the track/album
    – Choose an end date and time, this will be when your release goes live
    – And click Done!

  3. Use Spotify promo cards in your story

    To get started, click here.

    – Click on Get Started
    – Search for your artist, album or song
    – Click on Customize
    – Choose your colour
    – Choose either Portrait, Landscape or Square
    – Click on Share!

    Here you can either copy & paste your link, download your file to share instantly on your story or share directly to Twitter or Facebook.

    For further information on how to use Promo Cards, click here.

    – To use it in your story, click Download File
    – Then, head to the Instagram app
    – Click on the Plus icon in the top right corner
    – Swipe across to Story
    – Add your downloaded picture!

If you have any further queries, feel free to get in touch with us!

See also:
How do I promote my music to a wider audience?
How can I add my music to RouteNote playlists?
What is Instagram Collabs?

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