How does Shopping through Instagram Reels work?

Reelin’ in the years…and the merch of course 💸

Want to sell your merch as well as get your music heard? Use your best tunes in Instagram Reels to compliment new video shopping experiences.

Reels now offer a Shopping feature where you can add Product Tags which are viewable by your audience. Your content with these tags can be found in the Instagram Feed, on your Instagram Profile, through Explore or the Reels tab.


Image Credit: Instagram

Viewers will see a shopping bag icon which will allow them to take a gander at the products you’ve listed in your video. They can add products to their bag and checkout within Instagram if they’re in the US, or checkout externally if not.

See our Support Hub guide on How to set up your Shopping Reels!

Check out Instagram’s ‘Shopping from Creators’ FAQs.

Click here for the RouteNote blog post on this feature, too!

If you have any further queries, feel free to get in touch with us!

See also:
What is Instagram’s new tool, Account Status?
What is Instagram Video?
What are Instagram’s new tools, Dynamic and 3D Lyrics?

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