ISRC, UPC, OTP, EAN (we’ll stop with the codes now, honest)
EAN stands for ‘European Article Number’ and is a unique code that identifies a specific product.
Although identical in number and form to a UPC (Universal Product Code), an EAN is specific to Europe.
A UPC or EAN will be attributed to either a physical or digital product so that it can be identified among millions of others, and are essential in music distribution to keep tabs on your content.
When creating a release, you’ll notice RouteNote will assign it a unique product code free of charge.
If you have already had one generated for your release with a previous distributor, make sure to use your original codes to keep your statistics and play counts within streaming services!
Check out these handy videos on UPC/EAN codes below!