Eeeepk! We’re excited to tell you about this handy tool ✨

EPK stands for Electronic Press Kit, it’s a musician’s portfolio and resume that can be shared electronically.

It would usually contain the artist’s or band’s music, artwork, music videos, social media, and more. This would be all the most important information about the artist or band in one place. It helps present their style, their skill and their story. Usually it takes the form of PDFs stored in a zip file within a Dropbox or Google Drive link; or a standalone website.

An EPK is created in order to easily present yourself to music industry professionals, for example festival bookers, radio curators, playlist curators and music journalists.

An Electronic Press Kit should have examples of your music, a bio with your story and shows you’ve played, streaming stats, and social media following data. Your EPK is used for self-promotion, so be sure to mention your achievements, big or small!

In your press pack, you should make it clear what your contact details are, so the reader can find out more, and also pass the information on to their audience. That means putting all your social media handles in the EPK, as well as links to Spotify and other streaming platforms, YouTube, artist and label website links, and email addresses.

Lastly, a traditional press kit contains physical items like records, merch, and promo materials, and sending this to music professionals can be costly and take lots of time. EPK’s are low in cost and are far easier to access and share.

To give you a head start, it’s super simple to create a Smart Link with our partners at PUSH.fm. Smart Links are a single landing page with all your important links in one URL.

For any queries regarding PUSH.fm, contact PUSH.fm Support.

If you have any other queries, feel free to get in touch with us at RouteNote!

For further help on EPK’s, head to our blog post by clicking here.

See also:
How do I promote my release on Instagram?
Can I promote or advertise myself through my release?
How do I promote my music to a wider audience?