What is an owned & operated (O&O) YouTube Channel?

An owned & operated YouTube channel is a YouTube channel created and controlled by you.

This is a great way to promote yourself as an artist as it allows you to post and promote any content (not just songs), such as ‘behind the scenes’ videos and more.

To create an owned & operated channel, please refer to YouTube’s article on channel creation.

An owned & operated YouTube Channel is also required if you wish to request an Official Artist Channel with YouTube.

For more information on Official Artist Channels, please refer to our article on Official Artist Channels:
What is a YouTube Official Artist Channel?

Here are some more YouTube articles that you may be interested in:

Check out our RouteNote Blog post on Official Artist Channels too!

Was This Article Helpful?